Tuesday, September 14, 2010

Advertising Illustration for Gaz Metro

This is an advertising illustration I did for a natural gas company from Quebec. The client wanted to use the illustration for a number of different applications, so to accommodate both vertical and horizontal formats, I created a square that can be cropped accordingly.

To create a textured look I did the drawing using China Marker on heavy watercolour paper. In order to get clear detail in the finer areas of pattern I had to make the drawing very large. 40x40 inches in fact! WOW! Definitely the largest drawing I've done.

This project was a great learning experience for me and I'm really grateful to the ladies at Sid Lee for giving me the chance to work with them on it!

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